![]() Retail Apocalypse addresses the heritage of fashion, the transmissible culture of high art, and the practice of retail in the recent past. ![]() Ballard’s dystopian fantasies to TELFAR’s critical utopias, from Rem Koolhaas to Herzog & de Meuron. It ranges from Friedrich Kiesler’s display windows to Gae Aulenti’s Fiat showrooms, from J.G. Retail Apocalypse presents a compendium of case studies, artworks, interviews and oral histories rescued from the bonfire of retail culture. Stripped of their use value, they reveal themselves as techniques of pure display. ![]() At the same time, retail’s techniques of attraction and distraction have become newly visible. The entangled worlds of architecture, fashion, business and art that supplied those techniques now appear to us in a new way, as a museum of transmissible culture that is now becoming extinct. The arsenal of commercial techniques that retail has developed can no longer function as usual. As shopping shifts online and the COVID-19 pandemic transforms our perception of social contact, retail is facing its own version of the end of days. Shopping is history, in both senses of the word.
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